In the dictionary is says that process of promoting is the act or process of making a product, cause, or organization more widely known or more successful. Activities have a lot to do with promotions. You need to take action to get the customers in the door, After all its your business! Taking action in the business world means you need to take advantage of everything.
Lets use this as an example. Everyone likes hot dogs! How about selling some cheap hot dogs for a quarter, or popcorn or something like that in front of your business as like a special thing for the customers! When they walk into your store you can do a special buy one get one free or something like that. Everyone loves a sale especially if they think they are getting something for nothing. As business folks you know as well as I do things are overpriced just for this reason. Lets take a look at the mall and everywhere you see “50% OFF! Buy 1 get one FREE!” everywhere. (You know you stop and look lol.) All i am saying is people flock to sales and food. Knowing this could help you think differently about some things! When in doubt follow your gut… no pun intended! .